The One Lesson That Marketing Managers Should Learn From Tomorrowland

Travel

I won’t blame you if you aren’t really interested in Tomorrowland, the electronic dance music festival held annually in Boom, Belgium. It’s not really meant for anyone over the age of 25, and you can really properly appreciate it only if you’re a teenager. It’s therefore an unlikely place to learn about marketing. And yet, …

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Surfing In The Sun

Travel

“Surfing is more than a sport, it’s an extreme sports lifestyle,” says Raffael Kably, who’s in his late twenties and works at the Surf & Soul resort, on Kerala’s Varkala beach. I think I know a little about extreme lifestyles, after my drive here. It’s been about 22 hours of solid driving. From Mumbai to …

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